An Improved Cinema Experience?

Are you tired of the Cineworld multiplex experience with the long queues at the concession stand, the stinky nachos and over-priced popcorn? Well, there’s an alternative. The Firmdale Film Club. For a mere £15 per person you can enjoy a latest blockbuster or a cult classic in a much more civilised setting at one of the fabulous Firmdale Hotels in London. Here’s what you can expect:

I recently visited the Ham Yard Hotel, just off Piccadilly Circus, for a screening of the latest Avengers instalment, in 3D. I’ve always loved Firmdale Hotels’ colourful interior design. As the latest addition to the family of 5-star boutique hotels, Ham Yard does not disappoint. The co-founder and design director, Kit Kemp, designs every room and public area in her hotels.

The Library, Ham Yard Hotel


Movie posters hanging on the walls of the Events Lobby


The Dive Bar right outside the theatre looks amazing! Yes, those are fresh oranges on the spiral.

The Dive Bar


Inside the theatre you find 188 seats, which is a lot more than I expected. This time, there was no fighting over the best seats – there were three other people watching the movie.

Ham Yard Theatre


After the movie, which by the way does NOT include 30 minutes of advertisements, my partner and I headed back upstairs to the Orangery for some afternoon tea.

Delicious afternoon tea with a bit of bubbly


The cakes and pastries both looked and tasted delicious. The passionfruit éclair was my favourite – refreshing and not too sweet.



For £19.50 per person, this is outstanding value for money. Usually you need to part with £50 per person and still end up disappointed.

For a lazy Sunday activity, I would definitely recommend checking out Ham Yard’s Sunday Cinema and their excellent afternoon tea.