Today’s restaurant trend seems to be to relieve customers from choice and have only two things on the menu. Burger or lobster (Burger & Lobster). Chicken or steak (Tramshed). Just over a year ago, Beast, by the good (pun!) people behind Goodman restaurants, joined this trend and offers only two choices: Nebraskan steak and Norwegian king crab. Personally, I’m a big fan on simplicity and hate deciding between a dozen different options for both starters and mains. Followed by six friends visiting from Switzerland and New York, we ventured out to see what the Beast experience is all about. Here’s what happened…
At the entrance, you are greeted by the Beast itself. A stunning 2.5 metre sets the tone for what the restaurant is all about.
The dining room itself is located in the lower ground floor. The first thing you see after stepping out of the lift are hanging meats and live king crabs. Vegetarians and vegans, this is probably not your cup of tea.
The main area has long communal tables with wax dripping candelabras scattered around and rough, though surprisingly comfortable benches for seats. It’s like you’ve travelled to Winterfell to have a meal with the Starks.
Apparently there was some drama during the reservation process (I blame my partner), so we were served a complimentary glass of champagne. A very nice touch, courtesy of Yvonne, the Assistant Manager.
Everyone in our group opted for the £85 set menu which consisted of an antipasti selection, 400g of Nebraskan steak and roughly two king crab legs per person, sides and dessert. Going with the communal theme of the tables and benches, everything brought to the table was to be shared. Looking back, there was definitely enough food to go around and no one left feeling they didn’t get their fair share.
The antipasti: marinated artichoke, onions, olives and the amazing aged parmesan.
Next, the massive shrimp tempura (£3.00 each) and king crab and foie gras gyoza (also £3.00 each).
On to the main course. The chef suggests the meat to be cooked medium-rare and I must say it was epic!
The crab, also expertly prepared, was phenomenal.
The sides included crushed new potatoes and house salad with tomatoes and a very interesting smoky dressing.
As if I wasn’t already stuffed, we still had the desserts to look forward to. These were a deconstructed cheesecake and semifreddo covered in melted chocolate.
When first checking out the menu for Beast online, I gasped at the prices. However, considering the king crab is about five times the price of a good lobster, I can sort of see why the prices are what they are. Adding a round of coffees, two bottles of champagne, a magnum of Marqués de Murrieta (2009) and a service charge, the total came to £150 per person. You’d probably not want to spend that kind of dough every night, but on special occasions such as ours was and considering the exceptional quality of the food not to mention the personal touch from the staff, perfectly acceptable.
3 Chapel Place, London, W1G 0BG
Mon – Wed & Sat 5.30pm – 10.30pm (last orders)
Thu – Fri 12pm – 4pm & 5.30pm – 10.30pm (last orders)
0207 495 1816 or firstname.lastname@example.org