With just over two weeks remaining on their Kickstarter campaign, a revolutionary ring-sized wellness computer Oura has already received over $400,000 in pledges, four times their initial goal. The first $50,000 mark was hit in the first few hours of the campaign going live in August 2015. The public’s thirst for wearable technology, especially when designed and manufactured with such incredible attention to detail, seems unquenchable. Let’s have a look at what Oura brings to the market.
What is Ōura?
Oura is the world’s first wellness ring and app, enabling you to learn how your lifestyle choices affect your sleep, and how the quality of your sleep affects your ability to perform. It is developed and manufactured in Finland by a team of experts in health & wellness, telecoms and consumer electronics and software, including over 20 years of experience in creating algorithms for the world’s leading heart rate monitors and activity trackers. So Oura is most definitely the real deal.
The ring itself is made with a premium ceramic compound that has a beautiful and smooth feel, and comes in a glossy black or white finish – or in stealth (matte) black for a very limited edition. It is also scratch proof and waterproof.
The Oura ring detects when you are sleeping. It analyses the quality of your rest and recovery by optically measuring your heart rate, respiration rate, body temperature, and movement.
While you’re awake, Oura monitors the duration and intensity of your activities (think steps and distance traveled), and the time you spend sitting. Much like the Apple Watch, Oura monitors your activity throughout the day – only better and all the while being less intrusive.
The data Oura gathers is uploaded to your phone automatically via a Bluetooth connection. If your phone is not available, it can collect and store data for up to three weeks, as long as you keep wearing and charging it.
Speaking of charging, the battery life for the ring is 3 days, and the Ring Box charger will have your ring fully charged in under 60 minutes.
The Oura app integrates and visualises this data to identify patterns between your sleep quality and daily activities. By understanding how well you slept, it can determine your readiness to perform and help you adjust the intensity and duration of your day’s activities. It can also uncover actionable insights for changes to your daily activities that can help you sleep better. The app also lets you control settings of your Oura ring, and access support content.
The app is available for iOS (8.0 & later) at launch and Android (4.4 & later) in early January 2016.
Oura combines timeless jewellery design and ultimate wearing comfort with top tier science and technology to create a unique product. It is the first product of its kind – world’s first ring-size wellness computer and app that provide actionable recommendations to improve your sleep, and optimise activity, towards better balance and performance.
The Oura Kickstarter campaign ends on 24th September 2015. There are limited rewards left, so go on and pledge now!